Do you need to help your team, employees, focus group, family , or yourself quickly and freely come up with a whole bunch of new ideas?
Brainstorming is used to quickly generate many new ideas. The ideas are fresh, untested, and not yet researched. And starting with a big pool of many new ideas can help infuse new life into a project, business, or your own personal plan.
When To Use Brainstorming
When you need a lot of creative, out-of-the-box ideas to sort through to decide how to proceed on a project or you need to elicit a bunch of responses from a group.
- Decide exactly what you want to brainstorm about (see The Brainstorming Question below). Refining the topic is important!
- Remind your group: NO criticism, playing opposites, doubt, or "have you tried...".
- Remind your group: Brainstorming statements are directive, stated in the positive, and the best ones contain a specific action/ answer to your question.
- Write your question where all your brainstormers can see it. Even if it's a short question/ topic, make it easy to refer back to.
- Have a note taker write down or type up each answer, for review later.
- Welcome every idea, even when it contains a misunderstanding or something you know won't work.
- Encourage more ideas. Quantity over quality.
- Don't quit after the first slow part. Keep going!
The Brainstorming Question
In how many ways can I/ we.......?